International lifestyle and wellness company QNET has distanced itself from an alleged cross-border scam and human trafficking case involving 26 Senegalese nationals and three others in The Gambia.

In a statement, the company said reports in some Senegalese media linking it to the case were false and stressed that it does not tolerate illegal migration, fake job scams or any activity that breaches Gambian law.

QNET, which operates a direct selling business, said its brand continues to be misused by scammers in parts of West Africa who lure victims with false promises and impersonate the company for personal gain.

Biram Fall, QNET’s Deputy Chairman for Sub-Saharan Africa, said the company is concerned about the impact on victims.

“QNET is being deliberately misrepresented by unscrupulous individuals whose actions harm innocent people and communities,” he said.

“Many victims are unaware of these tactics and have limited knowledge of how the real QNET operates.”

Mr Fall announced that QNET will host a product workshop for journalists in The Gambia this week, followed by an expo aimed at helping the public better understand the company’s products and business model.

He said the media plays a key role in countering misinformation.

Across West Africa, the company says it is tightening compliance efforts and working with security agencies to combat trafficking and recruitment scams carried out in its name. Its

“QNET Against Scams” campaign is active in Senegal, Ghana, Sierra Leone, Burkina Faso and Nigeria.

The company reiterated that its business model is built on transparency and ethical practices and that any form of deception or exploitation is strictly prohibited.

By Adama Makasuba