The luxury cruise ship Oceania Vista arrived at Banjul Port on Tuesday carrying 663 passengers, in what tourism officials describe as further evidence of growing international interest in The Gambia as a cruise destination.

The vessel travelled from Miami and made stops in South Africa and Cape Verde before reaching The Gambia. It is expected to continue its journey to Europe after departing Banjul.

Officials from the Gambia Tourism Board welcomed the passengers, many of whom disembarked to visit tourist attractions and local communities.

The Director General of the Gambia Tourism Board, Ida Jeng-Njie, said the arrival highlights the country’s growing presence within the international cruise tourism market.

“This is a vessel that started in Miami and had stopovers in South Africa, Cape Verde and now The Gambia. It is very important and very key that we have this share of the market,” she said.

Ms Jeng-Njie said the tourism board has recorded an increase in cruise ship arrivals and is working on measures to attract more vessels in future seasons.

She said feedback from passengers and crew members had been encouraging, with many visitors praising the friendliness of Gambians.

“They have been to other destinations, but they said Gambia is very nice. Our strength is our people. Gambians are hospitable and welcoming,” she said.

According to tourism officials, cruise tourism provides direct economic opportunities for local businesses, including craft vendors, tour operators and transport providers.

Passengers visiting the country purchased locally made products and participated in guided tours, generating income for businesses and communities along their routes.

Ms Jeng-Njie said The Gambia has already surpassed its initial projections for cruise arrivals this season and expects additional vessels before the end of the year.

She expressed confidence that ongoing marketing efforts and stakeholder collaboration would help increase arrivals in future seasons.

During the visit, the ship’s captain presented a plaque to Gambian tourism authorities, while the Gambia Tourism Board presented a symbolic gift reflecting the country’s reputation as the “Smiling Coast of Africa.”

Tourism officials believe the continued growth of cruise tourism could strengthen visitor arrivals, support local businesses and contribute to broader economic development.

By Adama Makasuba