Gambian women’s rights activist Jaha Dukureh is L’Oréal Paris international spokesperson, the French cosmetics company announced on Wednesday. 

L’Oréal Paris made the announcement in an Instagram post.

“Very proud to welcome our newest spokesperson, @jahaendfgm, to the #LOrealParisFamily,” L’Oréal Paris wrote.

“Honoree for the Women of Worth Award and nominated for a Nobel Peace Prize, Jaha is a fearless activist, fighting to end female genital mutilations.”

Jaha Dukureh, the first Women of Worth honoree to hold an international spokesperson title, confirmed the appointment in a Tweeter post on Thursday. 

Ms Dukureh wrote: “I am officially part of the @lorealparis family! Today I became the newest international spokesperson for the brand. Ask me how I feel. Thank you L’Oreal for believing in me and showing the world that we are all worth it.”

The gender activist and anti-FGM campaign added: “Signing a contract with the number one beauty brand supports my conviction – FGM does not define me, nor any women, even as we live with its impacts.

“To represent L’Oréal Paris is a way to raise my voice for women, and the pain they have suffered. I could not be prouder to share L’Oréal Paris’ message: believe in yourself, your voice matters. Yes, you are worth it.”

Jaha Dukureh joined a notable roster of other global ambassadors such as Viola Davis, Eva Longoria and Helen Mirren.